Press Release: Downtown Association of Santa Cruz Takes Stand Against Measure M
DTA Executive Director: ‘A vote against Measure M is a vote for much needed affordable housing.’
SANTA CRUZ, Calif. — The Downtown Association of Santa Cruz today announced its board of directors voted to oppose Measure M, the misguided ballot measure that will hinder creation of new homes in Santa Cruz, especially affordable housing that is desperately needed by hardworking essential workers and their families. The Downtown Association joins the ever-louder chorus of opposition to Measure M, led by the leading affordable housing organizations that serve Santa Cruz, as well as the Democratic Party, local business organizations, labor and elected officials.
“Downtown businesses want more affordable housing for downtown employees, who deserve to live in our community,” said Jorian Wilkins, Downtown Association of Santa Cruz Executive Director. “The Downtown Association of Santa Cruz opposes Measure M because we support the organizations that are building affordable housing in our community, and they have been clear: a vote against Measure M is a vote for much needed affordable housing in Santa Cruz.”
Organizations Opposed to Measure M: Affordable Housing Now, Housing Matters, Housing Santa Cruz County, Monterey Bay Economic Partnership, New Way Homes, UCSC Student Housing Coalition, Democratic Women’s Club of Santa Cruz County, Downtown Association of Santa Cruz, Monterey/Santa Cruz Building and Construction Trades Council, Santa Cruz County Business Council, Santa Cruz County Chamber of Commerce, Santa Cruz City Council, Santa Cruz County Democratic Party, Santa Cruz Sentinel, Santa Cruz Strong Towns, Santa Cruz YIMBY and UCSC College Democrats.
Elected Officials Opposed to Measure M: Fred Keeley, Santa Cruz Mayor; Renee Golder, Santa Cruz City Vice Mayor; Sonja Brunner, Santa Cruz City Councilmember; Shebreh Kalantari-Johnson, Santa Cruz City Councilmember; Scott Newsome, Santa Cruz City Councilmember; Martine Watkins, Santa Cruz City Councilmember; Kyle Kelley, Santa Cruz City Schools Trustee; and Reed Geisreiter, Santa Cruz Port Commissioner
Learn more about the NO on Measure M Campaign:
Affordable Housing Advocates Santa Cruz – NO on Measure M, FPPC #1464137.
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